Since July 2024, Persona, which is a digital copy of Alpha Nova Founder Adam Malujda, has effectively taken over communication with prospects on the brand's Instagram.

The high level of account activity results in a constant flow of messages from those interested in collaboration of a very repetitive nature: questions about pricing, scope of services, availability dates for a meeting and the like. The implementation of Persona AI has relieved the workload, allowing human resources to be involved in more demanding and creative tasks.

Persona AI has eliminated the need to manually answer messages - previously, an Alpha Nova employee would manually handle customers every 15 minutes checking for new questions. This is a saving of min. 2hours per day.
The implementation of Persona has allowed automate and streamline the process of organising and scheduling meetings with prospects.
The interviews conducted by Persona were used as a new channel for the promotion of stationary events and ticket sales.

Case study of AI Persona implementation

Challenge

The Alpha Nova team received dozens of enquiries on Instagram every day - mainly from estate agents interested in marketing services. The messages were about the offer, the price list, the possibility of a meeting. Handling these conversations was time-consuming and required constant monitoring of the box every 15 minutes. On some days it was also impossible. In practice, this meant that many messages went unanswered for several hours and some leads were lost irretrievably.

The problem was not only the speed of response or the increasing volume of enquiries, but also the lack of systematic follow-ups - calls were breaking off before an appointment could be made. Manual handling was becoming a bottleneck in scaling sales activities.

Solution

The implementation of Persona AI in the role of Appointment Setter has allowed the completely automate communication on Instagram. The prospect was equipped with knowledge of Alpha Nova's services, the structure of the offer, prices and appointments.

It works in a continuous mode - taking over the conversation from the first message, carrying on the conversation in a natural way, answering questions and steering the customer towards the meeting. Sends links to consultations, communicates information about events and is able to independently propose attendance at conferences and sell tickets.

Results of Persona's work

Reduction in response time from 15+ minutes to 60-120 seconds

Response times to enquiries on Instagram have been reduced from several minutes - and in extreme cases even a day - to just 1-2 minutes, which has had a significant impact on keeping customers' attention and engagement.

Increase conversions and appointments

The Persona carries the conversation through to the appointment - sending a link to the consultation, answering questions and finalising the call. This has increased the number of contracted sales calls.

Keeping potential customers engaged

Persona does not leave conversations unanswered, always ending the message with a question, keeping the conversation flowing and dynamic - even throughout the day. It always remembers the content of the conversation and thus provides a unique customer experience.

Unburdening the team and freeing up resources for strategic activities

The person previously responsible for handling Instagram has regained time for key responsibilities. She is now merely overseeing a process that previously took many hours a day.

A meticulous sales process with consistent followups

Before Persona was implemented, many conversations would stop at the first contact stage - there was not enough time for systematic follow-ups, and manual reminders were unrealistic with the high number of enquiries. Persona drives sales consistently, taking care of every stage of the conversion and initiates reminders on its own, closing the sales process with a precision that was lacking before.

Employ AI Personas

Results of Persona's work

Costs and ROI

The cost of the signs in the Pay-as-You-Go system was 4180 USD net, showing that with relatively low operating costs it was possible to achieve excellent results in lead management.

"The client preferred communication with Persona Maja to a telephone conversation with a human being."

🔎 One client informed a human worker that she was asking her colleague Maja to contact her - not knowing that Maja was Persona AI.

Total: 366 working hours, or approximately 46 working days (when working 8 hours per day) for one employee.

With AI Persona, this time has been reduced to just five days.

Benefits

Process automation: AI Persona has taken over most of the tasks of handling and qualifying leads, easing the burden on the sales team.
Speed of action: In just five days, Ptak Warsaw Expo managed to analyse and warm up more than 500 leads, which significantly accelerated their sales process.
Reliable data: The integration with Google Sheets provided clients with a clear report to follow up fully based on accurate data.
Increased sales efficiency: 80 appointments scheduled in such a short time proves the effectiveness of communication automation and the power of AI-based solutions.

*The effectiveness of Persona AI activities depends on the involvement of the human team, the quality of the lead base, the precision of the information provided, the position and recognition of the brand in the target group and the quality of the product. Quantum Neuron does not guarantee results, as they are strictly dependent on external factors such as those indicated.